Good Dye Young DyePosit Hair Mask Platinum is a semi-temporary platinum hair colour treatment packed with salon-quality ingredients that lasts 10-15 washes. This platinum hair dye treatment will cleanse, tone, hydrate, and bond your locks while delivering a vibrant pigment. This is the perfect blue-based platinum hair colour to neutralize unwanted brassy and yellow tones. There is a perfect shade for everyone, whether you're blonde, brunette, or anywhere in between. Rich in shea butter, coconut oil, and FiberhanceTM bonding technology, the DYEposit hair mask thoroughly repairs and conditions damaged hair, leaving it silky soft. This cool-tones, classic blue-based hair colour is vivid on all levels.