We are Jerome Russell Bblonde - the UK's No.1 Blonding Brand. Our hair products were developed by professionals over 30 years ago and are formulated with the highest quality ingredients, so you can achieve salon-quality hair from the comfort of your own home. This non permanent Blonde Hair Toner refreshes blonde hair and neutralises yellow and brassy tones. Enjoy subtle, cool blonde shades with vibrant silver tones for salon quality hair colour. This hair toner is formulated to protect and condition hair for effective hair care whilst colouring, blonde hair toner made for self care. Wash hair with shampoo (not conditioner) then towel dry. Massage hair toner evenly through hair, apply heat with a hair dryer for 5 mins and develop for max 30 mins. Rinse thoroughly. This silver hair dye is vegan friendly - cruelty free beauty products. This Silver Hair Toner works best used with Jerome Russell Bblonde® Highlighting Kits, Blonding Kits, Powder Bleach & Cream Peroxide. Jerome Russell Silver Hair Toner makes a perfect gift for anyone who wants their dream hair colour.